harder for sales reps to get your individual prescribing history
Changes will make it harder for sales reps to get your individual prescribing history.
Drug companies use up to 90% of their advertising budgets to influence prescribers.
Some of the money is spent to buy data that show what you prescribe...which reps use to tailor their sales pitch to you.
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Prescriber's Letter includes:
- 12 issues every year, with brief articles about new meds and guidelines
- 48+ CE courses, including the popular CE-in-the-Letter
- Quick reference drug comparison charts
- Access to the entire archive
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